Market Analysis

Operational Standards 

Market analysis is included as a key component of response analysis, to inform the design and implementation of appropriate interventions using and supporting local markets

Key Actions

  1. Set the level of analysis based on the quality of the existing information, time and resources available, and the risk that the intervention will harm the market
  2. Understand the overall market environment and the impact it has on key markets
  3. Triangulate data collected using different methods and from different sources in order to identify unreliable data and inconsistencies
  4. Analyse trends rather than individual data points and take into account seasonal effects
  5. When drawing conclusions, clearly state the assumptions, the type of data on which they are based, and any risks that may be linked to the assumptions and analyzed women and men’s voices separetly
  6. Clearly show the link between the analysis, conclusions and the ultimate response recommendations