1. Role of funds mobilisation in an emergency

CARE’s ability to respond to an emergency is directly linked to its ability to raise funds. Efforts should be made as quickly as possible to raise an amount of funds proportionate to the humanitarian response required. In most cases, there will be significantly less available funds than the level of humanitarian need, so CARE should pursue all possible funding sources to bridge the gap between funding and humanitarian needs. In other very large or high-profile cases, however, as seen in the South-East Asian tsunami, there may be an oversupply of funds. CARE should always develop a careful strategy to ensure that the level of funds accepted is consistent with an accountable and proportionate response to the humanitarian needs, and that there is sufficient flexibility in appeals to allow reprogramming as the situation may require. The CCG will agree the fundraising target on an early call with the CO.


Position Key responsibilities
Assessment team Provide analysis of the level of humanitarian need, and make recommendations about level and nature of CARE’s response.
Proposal Writer Prepare high-quality and timely funding proposals to mobilise sufficient resources for the response.
Programme Coordinator/ACD Programme Coordinate all programme development and design activities, ensure alignment of proposals with strategy, and support the Country Director or Team Leader with coordination of donor and CARE Member relations.
Country Director/team leader Maintain overall responsibility for setting fundraising targets (in coordination with the CCG), managing emergency strategy and fundraising strategy and donor relations to guarantee the financial viability of the response.
Finance Department Assist with preparing budgets and approve all budgets prior to submission, ensuring that adequate recoveries are included.
CARE International Members Support fund mobilisation through relationships with key donors (institutional, private and public appeals).
Lead Member Provide support to proposal development, approval and donor relations where required.
Emergency Media Coordinator Provide CARE Members with communications materials to use in public appeals and other fundraising activities.
 CEG Prepare funding matrix initially and work with each CMP on level of funding raised (both private and institutional).  Allocate CI ERF funding.

The primary responsibility for funds mobilisation is with the Country Director or Team Leader. This includes:

  • monitoring fundraising targets and strategy
  • activating CARE Member fundraising mechanisms
  • managing donor relations and representation
  • conducting media interviews to raise CARE’s media profile
  • ensuring appropriate levels of staff resources in the CO are dedicated to key fundraising capacities, including information management, media coordination, programme design, proposal writing and budget preparation. Note that the Country Director must delegate these tasks to ensure they are achieved, but not become embroiled in operational activities that will limit the ability to provide strategic leadership.