7. Private fundraising
When a natural disaster or a human-made conflict occurs, CI Members mobilise their fundraising teams and seek funding to support CARE’s emergency response:
- from the general public: through direct mail appeals to their donors and prospects and/or media coverage and press advertisements in the main newspapers and magazines
- online through posting of information on websites along with a donation request
- from companies, trusts, foundations and major donors through the submission of generic or specific proposals.
In the event of an emergency, CARE competes with many NGOs for funding. Successful fundraising depends not only on the extent of media coverage, but also on the speed with which fundraisers are able to reach out to donors with compelling information. For more information about media management, see Chapter 13 Media.
See Annex 7.1 Fundraising checklist, for sample photos, stories and dollar handles.
Many different staff across the CARE membership are involved in fundraising during an emergency. This can be confusing for COs, as you may need to be in contact with several different people in the same Member to access different sources of funding. If in doubt, ask CEG or the relevant CARE Member ERWG representative for advice about who to contact in the private fundraising areas (see Annex 7.10 ERWG Contact List).
See Annex 7.1 Emergency media response checklist, for sample photos, stories and dollar handles.