Identify and prepare potential spokespeople. Carefully consider what role your spokesperson will fulfil, as media requests can be demanding and will impact on their core function. For this reason, it is best to select and train several spokespeople. The Country Director signs off on spokespeople.
Prepare a spokesperson contact list and make sure to include details about their areas of expertise, languages spoken, a biography and a digital headshot that features them with a neutral expression on their face (i.e. not with a huge smile!). Try to accommodate requests for interviews in different languages where possible.
It is important that all people interviewed by media receive media training or at a minimum are briefed on key messages.
Full resources and tools on media and spokesperson training can be found here: Media Training
List of available spokespeople for a given emergency should be made available to CARE media colleagues from across the membership with the following information provided:
|NAME||POSITION||EXPERTISE||LOCATION||LANGUAGES SPOKEN||CONTACT DETAILS/CONTACT PERSON|
Interview requests and available spokespeople should be logged in the Media tracking sheet maintained by the Emergency Communications Manager. Tracking sheet template is available HERE and below:
2013.06.21_CET_Communications in Emergencies – Media Log Template