3.1 First 48 hours fundraising checklist


To ensure CARE is well positioned to secure funding, ensure the following tasks are completed as soon as possible (within 24-48 hours) after the emergency has been declared:

  • Send out an emergency alert.
  • Agree initial fundraising targets on first CCG call.
  • Prepare and issue an initial appeal and strategy document that highlights CARE’s fundraising targets and decision to respond.
  • Request funding from the CI ERF to start the response.
  • Send critical fundraising information to CEG for circulation
    • initial appeal and emergency strategy document
    • photos showing the context of the emergency
    • dollar handles (see section 7.2 )
    • human interest stories and quotes
    • gender in brief.
  • Ask CARE Members to help by:
    • activating private fundraising mechanisms including launching an appeal and contacting private donors
    • investigating potential funding opportunities with their key institutional donors
    • advising the CO of potential funding opportunities, including estimated amounts, timelines for submission of proposals and area of focus
    • sending appropriate and latest proposal format and any other instructions, such as contact details of the donor representative in the country.

Annex 7.1 is a two-page checklist that can be posted on the wall in a CO as a reminder of the fundraising requirements in the first 24-48 hours of an emergency.