Market Analysis

Operational Standards 

Market analysis is included as a key component of response analysis, to inform the design and implementation of appropriate interventions using and supporting local markets

Key Actions

1. Set the level of analysis based on the quality of the existing information, time and resources available, and the risk that the intervention will harm the market
   • CALP Minimum Standard for Market Analysis (MiSMA)
     • Table 4: Criteria to determine the level of analysis (English); (French); (Spanish);
2. Understand the overall market environment and the impact it has on key markets
   • UNHCR Multi-sector Market Assessment: Companion Guide and Toolkit
     • Tool 1: Checklist of pre-assessment information (English); (French)
     • Tool 2: Needs and market place summary (English); (French)
3. Triangulate data collected using different methods and from different sources in order to identify unreliable data and inconsistencies
   • CALP Minimum Standard for Market Analysis (MiSMA)
     • Annex 1: Market Analysis Checklist (English); (French); (Spanish) 
4. Analyse trends rather than individual data points and take into account seasonal effects
   • CALP Minimum Standard for Market Analysis (MiSMA)
     • Annex 1: Market Analysis Checklist (English); (French); (Spanish) 
5. When drawing conclusions, clearly state the assumptions, the type of data on which they are based, and any risks that may be linked to the assumptions and analyzed women and men’s voices separetly
   • EMMA Toolkit
     • Box 0.23 Response-options framework (English); (French)
6. Clearly show the link between the analysis, conclusions and the ultimate response recommendations
   • IFRC/ ICRC Market Analysis Guidance (MAG)
     • Tool 2.3 Analysing Market-related Risks (English);(French);(Spanish);(Arabic)