6.5 Photography and video

Checklist: Photography and video in emergencies

  • Focus on women and girls and what CARE is doing to help.
  • Show the scope of the disaster: large crowds, people at distribution centres, tents in camps.
  • Get images of CARE staff with CARE clothing engaging with communities.
  • Remember to get headshots of key spokespeople.
  • Be respectful: photos should reflect the dignity of the people being photographed
  • Survivors, not helpless victims. Always obtain permission before taking photos.

Photos are necessary to support media, communications and fundraising work. A picture is worth a thousand words. Any news release or news story with a photograph is far more likely to get attention. Photos are required for fundraising appeals. When taking photographs, remember that you are talking about people, not things. A photograph that has no people in it is useless for media/fundraising purposes.
See the CARE Brand Standards – Standards for the Use of Images for guidance on ethics and photo credits; Annex 13.12 Photo training tips for advice on how to take good photos and Photo training documents are available on Minerva in the Training folder, including a training on how to take photos/videos with smartphones; Annex 13.13 Emergency Photography TOR for more detail about the style of photos needed in emergencies; and the sample Photographer contract. Please ensure to read the CI photo consent policy before taking pictures (Annex 13.19)
Video is extremely useful in raising media awareness. Many news outlets can no longer afford to send reporters to the scene of a disaster, and so rely on aid agencies like CARE for ‘b-roll’, or raw footage of the situation to use in their news coverage. Staff or the Emergency Communications Officer can take video images with their smart phone, flipcam or camcorder and share it with COMWG for use with traditional media; to create short videos for CARE websites; or for fundraising purposes. Useful for media:

  • Several 20-second clips of the situation to set the scene, i.e. people digging through rubble; a food distribution; people wading through floodwaters.
    • Quotes or an interview from a CARE staff member about the situation (30-60 seconds)

Main Features of CARE*Images:

Simple Search: Resources/assets are found quickly and easily with CARE*Image’s search panel available on every page allowing rapid searching. It’s comprehensive advanced search lets you focus your search, whilst the geographic search functionality allows you to find your assets by location. You can also watch this video tutorial.

Download: Images can be directly downloaded to the user’s computer in variety of sizes by choosing the format and quality appropriate for their needs. Custom sizes for social media platforms are pre-configured for users.

Upload: Uploading files in CARE*Images is easy but at this stage you will be ensuring that your resources get found and used. It is key that you put as much as relevant metadata into metadata fields as possible in order to make your resources useful and easy to find. All uploads go through quality control. This user guide provides detailed advice for uploading pictures (accessible with log-in only). You can also check this video tutorial.

Share: You can share resources with COMWG or external clients by generating external URL and collaborative working. You can also check this video tutorial.