4.6 Press releases

The first press release should be issued within three-four hours of an emergency. Please see above an example.

In emergencies, pregnant and breastfeeding women can be at particular risk of food shortages, lack of access to health care or shelter, or exposure to unhygienic practices. Calculating the number of pregnant and breastfeeding women and issuing a press release about the risk to them is a simple way of moving the news story forward; highlighting an often neglected population sector at risk and what CARE is doing about it; and profiling CARE’s work as having a focus on women and girls in emergencies. See Annex 13.16 for how to calculate the number of pregnant and breastfeeding women in an emergency.