2.4 Communications guidelines for slow-onset or chronic crises

Slow-onset or chronic crises, such as food crises, droughts or conflict, are different than rapid-onset emergencies. It is often difficult to raise awareness or keep media attention on the crisis; they often become ‘forgotten’ emergencies. Media and communications work therefore needs to be more creative and strategic, and additional, sustained effort is required to keep the spotlight on or reignite media interest in the crisis, and generate ongoing fundraising tie-ins and support advocacy objectives.